Senior Officer, Candidate Attraction (40000491)

Job Purpose

- The role holder will be responsible for assiting the Manager, Candidate Attraction to support the delivery of the bank's talent demand by promoting Techcombank's EVP and brand to help attract talent.
- The role holder will also work on various initiatives and campus programme to diversify the recruitment channels.

Key Accountabilities (1)

1. Recruitment Marketing & Employer Branding
- Generate potential candidate leads through digital and traditional marketing strategies
- Determine the most suitable digital channels, updating and optimizing career site, A/B testing and managing advertising spend on Social media, email marketing, search engine, etc
- Attract and engage mid-career talents with specialised skillset through targeted events in collaboration with professional associations/ communities
- Participate in recruitment program to bring in high quality talent for the bank (Internship Programme, Management Associate, etc)
- Manage employee referrals program and Freelance heahunt program to generate qualified leads for critical, high demand positions.
- Effectively communicate EVP of Techcombank to prospective candidates with a consistent omni-channel strategy
- Increase brand awareness, engage brand followers, and manage Techcombank's reputation and presence as an attractive employer across channels 
- Review and update visual and text contents to put across digital channels (social media, website, etc.) and printed POSM
- Work closely with Communications team to manage media engagement (e-newspapers, TVC, etc.)
- Assist the team in registering and competing for for prestigious domestic/ international HR awards

Key Accountabilities (2)

2. People, Process, Technology
- Constantly look out for opportunities for improvement to maintain operational excellence. 
- Manage and update recruitment marketing data, and make use of such data to provide insights, dashboard that allow strategic decision making process regarding recruitment
- Ensure effective implementation and adoption of recruitment marketing technology and project management tools such as ATS, careersite, chatbot, etc.
- Assit the team in measure, track, and report on recruitment marketing results and their cost effectiveness

Key Accountabilities (3)

3. Partnership Management 
- Maintain strong partnerships with Universities, professional associations and vendors  (job board providers, Marketing agencies, headhunter etc) to ensure outsanding services that meet the bank's needs

Key Relationships - Direct Manager

Manager, Candidate Attraction

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Key Relationships - External Stakeholders

Success Profile - Qualification and Experiences

Domain Expertise

- 5+ years of experience in a recruitment marketing/employer branding/ marketing function, with a good mix of in-house and agency experience.
- Experience in recruitment marketing/ Marketing teams in complex, matrix organization, preferably within financial services; 
- Hands-on experience in organizing events, implementing programmes (Campus recruitment, referrals, internship, etc), and execution of digital marketing and brand marketing campaigns, managing vendors, agencies
- Familiar with latest recruitment/marketing tools (ATS, CRM, etc.), hands-on experience in data management and reporting to track effeciency of marketing initiatives

Qualifications
- Bachelor's degree in Marketing, Human Resources, or related disciplines. Formal trainings / qualifications in Marketing/HR will be an advantage
- Excellent communications skills. Proficient in English (TOEIC 500 or equivalent) and Vietnamese (Written, Spoken)