Senior Expert, Brand Management and Development

Job Purpose

- The job holder build and develop strategic Brand projects and take responsibility for short-term and long-term implementation results.
- The job holder connecting other units to ensure the synchronization of brand identity, as well as support to strengthen emotional connection, brand love, improve brand health (BEI), increase brand value .

Key Accountabilities (1)

A. DEPARTMENT DUTIES:
- Develop a plan to develop the objectives, scope, key milestones and outputs of the Brand project, along with necessary resources, principles and ensure the management of scope changes project, if any.
- Coordinate with relevant Divisions and units to implement the project from start to finish, including regular update processes.
- Ensure the progress and results of the overall strategic project implementation during the design and pilot phases.
- Ensure progress and results during project implementation.
- Organize working programs on solving arising problems with Director of Marketing Division, Project Team and Executive Board.
- Solve difficult issues and report to Director of Marketing and Project Team if necessary
- Summarize, report and process the cost payment processes of the project, if any.
- Evaluate the final results of the project and the experience gained.

Key Accountabilities (2)

B. OTHER TASKS
Other duties as assigned.

Key Relationships - Direct Manager

Head of Brand Management and Development

Key Relationships - Internal Stakeholders

Marketing Division and all functional units in the bank: mainly with Business Units (BU), RBG, CA, Development Strategy, Finance, Human Resource Management, Operations.

Key Relationships - External Stakeholders

Domestic and foreign strategic consulting companies, creative designers, partners…

Success Profile - Qualification and Experiences

Qualifications
- University or higher
Expertise
- Having professional knowledge in brand development, building media and advertising plans, priority in FMCG industry, MNC companies, multinational advertising companies.
Work Experience
- At least 06 years of experience in the field of branding and projects.
- At least 2 years of experience in team management/leadership.
Foreign Language
- English, TOEIC Level 3 (605 – 780)