Senior Business Analyst - Content Management System (CMS)

Job Purpose

• We are seeking a Senior Business Analyst with specialized experience in Adobe Experience Manager (AEM) to join our dynamic team
• As a key member of our organization, you will be responsible for bridging the gap between business needs and technical solutions, particularly in the realm of digital experience management using AEM
• The ideal candidate will possess a strong understanding of business processes, excellent communication skills, and deep expertise in leveraging AEM to drive business objective
 

Key Accountabilities (1)

Requirement Gathering and Analysis:
• Collaborate with stakeholders to understand business objectives, requirements, and pain points related to digital experience management.
• Conduct workshops, interviews, and surveys to elicit and document detailed business requirements.
•  Analyze and prioritize requirements to ensure alignment with organizational goals and AEM capabilities.
Solution Design and Documentation:
• Work closely with technical teams and architects to translate business requirements into technical specifications.
• Create comprehensive solution designs, user stories, process flows, and wireframes to articulate the proposed AEM solutions.
• Develop detailed documentation including functional specifications, data models, and system integration requirements.
AEM Configuration and Customization:
• Leverage your expertise in AEM to configure and customize the platform to meet business needs.
• Collaborate with developers and system administrators to implement AEM components, templates, and workflows.
• Ensure adherence to best practices and standards in AEM development and configuration.
Testing and Quality Assurance:
• Define test scenarios and cases to validate AEM solutions against business requirements.
• Conduct functional, integration, and regression testing to ensure the stability and quality of AEM implementations.
• Coordinate user acceptance testing (UAT) and facilitate feedback gathering and resolution of issues.
Stakeholder Communication and Training:
• Act as a liaison between business stakeholders, development teams, and project managers to ensure clear communication and alignment.
• Provide training and support to business users on AEM functionalities, workflows, and best practices.
• Communicate project status, risks, and issues to stakeholders in a timely manner.
 

Key Accountabilities (2)

Key Accountabilities (3)

Key Relationships - Direct Manager

Senior Manager, Digital Marketing

Key Relationships - Direct Reports

Key Relationships - Internal Stakeholders

Digital Office and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

Key Relationships - External Stakeholders

Service providers for TCB in media & digital marketing services, KOLs, online communities…

Success Profile - Qualification and Experiences

• Bachelor s degree in Business Administration, Information Technology, Computer Science, or related field. Master s degree preferred.
• Proven experience as a Business Analyst, with a focus on digital experience management and Adobe Experience Manager (AEM).
• Strong understanding of content management systems (CMS), digital marketing, and web technologies.
• In-depth knowledge of AEM architecture, components, templates, and workflows.
• Experience with Agile/Scrum methodologies and tools such as JIRA.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work effectively in a collaborative team environment and manage multiple priorities.
• Adobe certification in AEM or related technologies is a plus