Expert, Strategic Business Planning (40001613)

Job Purpose

Responsible for providing knowledge and high professional content in developing business plan development activities and selecting priority actions for each period in order to generate revenue and optimize costs, achieve target profits in line with the bank's strategy, and manage key impact indicators (drivers) by segment to optimize customer lifetime value (CLV).

Key Accountabilities (1)

Effective business planning and management from strategy to execution at the Division level and customer segments under the RBG Division
•    Plan business strategy, business development.
•    manage the results of strategic implementation at the RBG Division according to the master plan.
•    Participate in developing an Annual Business Plan, Action Plan to ensure effective implementation from strategy to execution based on opportunities, challenges, and market trends, competitors and customer needs (e.g. SWOT analysis, PESTEL, etc.)
•    Provide and explain the requirements to transition and connect business plans throughout from the Division level to the implementation classes according to Channel/Region/Branch/Sale staff.
•    Develop methods and criteria for evaluating the effectiveness and business productivity of units and on channels.
•    Coordinate with Business Finance to monitor, supervise and forecast business performance in order to propose improvements and enhance efficiency.
 

Key Accountabilities (2)

Regulatory compliance and internal and systemic relationship development

•    Coordinate with departments within the Division to complete assigned tasks.
•    Strictly comply with the Bank's Internal Labor Regulations.
•    Perform work in accordance with policies, regulations, processes, internal instructions, etc. and service quality commitments (SLAs).

•    Train, guide and mentor senior officer/officer in the team to perform the above tasks and professional skills related to the functions and tasks of the department.

Success Profile - Qualification and Experiences

Qualifications:
•    Bachelor’s degree or MBA in Economics; Bank; Customer segments or related fields.
•    Language (English): According to the Bank's regulations.

Professional experience:

•    8+ years of experience in portfolio management, customer engagement management in the finance/banking industry or equivalent organizations.
•    Have in-depth professional experience in data analysis, building a management reporting system to track performance indicators related to customers.
•    Knowledge of reviewing and analyzing reports on market research, understanding the competitor market.
•    Understand the technology and system background and make some requirements for the data analysis team.
•    Experience in designing customer retention management frameworks, building customer retention programs and campaigns for each segment based on CVP to optimize customer life cycle value.
•    Experience in project management or E2E management according to the customer journey.
•    Experience and understanding of change management.