Expert, Digital Creative Content

Job Purpose

The Expert, Digital Creative Content is responsible for producing compelling and persuasive copy for the bank's marketing and advertising materials. This includes writing content for the bank's website, social media platforms, email campaigns, brochures, flyers, and other promotional assets. The person works closely with the marketing team to develop creative and impactful messaging that resonates with the bank's target audience and supports broader marketing and branding initiatives.

Key Accountabilities (1)

- Develop creative and engaging copy for the bank's website, including homepage, product pages, blog
posts, and other web content
- Write compelling social media posts and captions for the bank's various social platforms
- Craft persuasive email marketing content, including subject lines, body copy, and calls-to-action
- Produce copy for print materials such as brochures, flyers, posters, and direct mail pieces
- Collaborate with the marketing team to brainstorm new campaign ideas and messaging
- Ensure consistency in tone, voice, and brand messaging across all written communications
- Stay up-to-date on industry trends and best practices in copywriting and content marketing
- Proofread and edit copy to ensure high-quality, error-free content
- Measure the performance of written content and provide recommendations for improvement

Key Relationships - Direct Manager

Senior Manager, Digital Marketing (Creative Content)

Key Relationships - Direct Reports

Key Relationships - Internal Stakeholders

Marketing Division and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

Key Relationships - External Stakeholders

Service providers for TCB in media & digital marketing services, KOLs, online communities…

Success Profile - Qualification and Experiences

- Bachelor's degree in Marketing, Advertising, Journalism, or a related field
- Minimum 5 years of experience in copywriting, content marketing, or a similar role
- Strong writing and editing skills with the ability to craft compelling, persuasive, and on-brand copy
- Excellent command of grammar, spelling, and punctuation
- Familiarity with and interest in financial services or banking industry
- Experience with SEO principles and writing for the web
- Ability to work collaboratively with cross-functional teams
- Strong attention to detail and ability to meet deadlines
- Proficiency in Microsoft Office Suite and familiarity with content management systems